• A non-profit, non-stock organization, established in 1958 PANA is founded on four basic principles:
• The belief that advertising is an essential factor in marketing of goods and services and, consequentially is an important factor in the economic life of the country;
• The belief that the interests of consumers should be the primary concern of advertisers and in the case of conflict, the interest of the consumer should prevail;
• The belief that public confidence in advertising and advertised goods and services should be promoted, and therefore any practice that tends to undermine the confidence should be prevented or corrected.
• The belief in the upliftment of the standards and practices of advertising

OUR PRESENT

THE MISSION

We are THE organization that provides leadership and support in advocating effective, responsible, responsive and enterprise-building marketing communications. We champion self-regulation, consumer protection and values formation. We commit to the elevation of the practice of marketing communications to global standards.

OUR FUTURE

THE VISION

To be THE brand builder’s organization for learning, support and growth anchored on responsible and responsive communications.