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Ad Standard Council (ASC)

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Ad Standard Council (ASC)

About Us

The Ad Standards Council (ASC) is a non-stock, non-profit organization that aims to promote truth and fairness in advertising through self-regulation of advertising content.

The ASC was established by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), the Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies – Philippines (4As) to handle screening and settlement of disputes of all broadcast, out of home, and print advertising content. Digital and mobile advertising were later added in to the process.

Mission

To champion truth and fairness in advertising within the context of the Philippine environment and within the boundaries of the laws of the Republic of the Philippines.

Vision

To be seen as the ultimate and respected authority in the effective implementation of the policies and regulations on advertising content.

How We Help Creative Industries

  • Screening of advertisements: The ASC screens advertisements, with or without advertising claims, to ensure they comply with the ASC Code of Ethics and Philippine laws.
  • Hearing of disputes: The ASC hears and resolves disputes on advertisements which pertain to content of the advertisements.
  • Resolution of dispute on advertisements arising from procedures of the ASC: The ASC handles appeals or reconsideration requests concerning their rulings.

Creative Industries We Serve

Our Initiatives for 
Creative Industries

Plans and Programs

Events

Other details

ADDRESS

  • 6th Flr, LTA Building, 118 Perea Street, Legaspi Village, Makati City 1229

CONTACT DETAILS

WEBSITE

  • https://asc.com.ph/

SOCIAL ICONS