Core & Fore
Design is at the core of our culture and at the forefront of our initiatives. As a center that designs for the people, we steadfastly explore design’s many possibilities in influencing lifestyles, humanizing processes, maximizing function, and transforming public service.

Ideas & Action
Creative ideas drive industries forward, and we help ensure that they do. In cultivating a healthy creative economy, we make design accessible to encourage MSMEs, manufacturers, and designers realize innovative concepts that has the potential to better lives, simplify systems, and boost economic growth.

Collaboration & Innovation
Our shared goal to strengthen the country’s design ecosystem motivates us to build meaningful partnerships with industry leaders, key influencers, and policy makers. Being the only national agency for design, we serve as a hub for creative minds to exchange ideas, share experiences, and explore solutions that inspire good design and innovation for nation-building.